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The List
143 items
reset1
Meta descriptions
Page meta descriptions refer to an HTML tag on a webpage that search engines use as the description on search results.
Digital Marketing
definition
seo
08/22/22
2
Exit rate
A webpage's exit rate is the rate at which visitors who are on the website leave that specific page to go elsewhere.
Digital Marketing
definition
08/08/22
3
Audience insights
Audience insights is a Facebook ad tool that helps you select and target specific groups of people for your ad.
Digital Marketing
definition
08/08/22
4
Facebook Live
Facebook offers a "Facebook Live" video feature that users can leverage to live stream directly to other users on the platform.
Digital Marketing
definition
08/08/22
5
Feature snippets
Feature snippets refers to content that Google pulls from your website to display directly on search engine result pages. There are different types of snippets such as quick answers, lists and more.
Digital Marketing
definition
08/08/22
6
Algorithm
An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.
Digital Marketing
definition
08/08/22
7
Google Analytics
Google Analytics is a free software platform that can be added to your website to track visitor data.
Digital Marketing
definition
08/08/22
8
Google Business Profile
Google Business Profile (formerly "My Business") can be leveraged by business owner's to display helpful information about your business (e.g. location, hours, services) in SERPs.
Digital Marketing
definition
08/08/22
9
Google Search Console
Google Search Console is a free tool that website owners can use to submit their websites and website sitemaps for faster page indexing, and review search engine metrics.
Digital Marketing
definition
08/08/22
10
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
11
Indexing
Indexing is the process of a search engine adding a URL to their database of pages.
Digital Marketing
definition
08/08/22
12
SSL
An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.
Digital Marketing
definition
08/08/22
13
Keyword density
Keyword density refers to the number of times a certain keyword or keyword phrase appears on a webpage compared to the page's total words.
Digital Marketing
definition
08/08/22
14
Long-tail keywords
Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".
Digital Marketing
definition
08/08/22
15
Keyword research
Keyword research refers to the practice of identifying best keywords to target based on competition, volume of searches and relevancy to your business.
Digital Marketing
definition
08/08/22
16
Related keywords
A good SEO strategy is to target related keywords instead of just one main keyword. This would mean that you'd use synonyms for your keyword in your content instead of just repeating your main word. This strategy helps to add authenticity to your post as well as expand the number of queries the page might rank for.
Digital Marketing
definition
08/08/22
17
Leads
Leads are prospects who have taken the next step toward becoming a paying customer by indicating at least some level of interest.
Digital Marketing
definition
08/08/22
18
Prospects
Prospects are potential customers. They haven't necessarily indicated any interest (yet) in your products or services, but they meet the criteria for your target audience.
Digital Marketing
definition
08/08/22
19
Link profile
The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.
Digital Marketing
definition
08/08/22
20
Local SEO
Local SEO refers to search engine optimization for local businesses. It's the process of marketing your website to users looking for local solutions (i.e. pizza delivery near me).
Digital Marketing
definition
08/08/22
21
Meta tags
Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.
Digital Marketing
definition
seo
08/08/22
22
Mobile advertising
Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.
Digital Marketing
definition
08/08/22
23
Mobile-first indexing
For users performing search queries on mobile devices, Google keeps a mobile index of webpages and uses that to return results. If a webpage displays well on larger, desktop devices but not on smaller, mobile devices then the page likely won't rank as well on mobile searches.
Digital Marketing
definition
08/08/22
24
Niche marketing
Niche marketing refers to marketing activities performed on small, extremely targeted groups of your audience.
Digital Marketing
definition
08/08/22
25
PPC
Pay-per-click (PPC) is a paid advertising campaign type that charges the advertiser every time a click is performed on one of their ads.
Digital Marketing
definition
08/08/22
26
Position
A position on a search engine results page is where the search result is currently ranked for a specific query.
Digital Marketing
definition
08/08/22
27
Optimization score
An optimization score is a Google Ads metric that is updated regularly based on how well Google determines that your ad is set up.
Digital Marketing
definition
08/08/22
28
Referral traffic
A website can receive referral traffic by leveraging their network of customers, partners and employees to send traffic to their website.
Digital Marketing
definition
08/08/22
29
Robots.txt
The robots.txt file is a text file that websites should contain to communicate how web crawlers are to use your site - free to crawl, only allowed to crawl certain page, or not allowed to crawl at all.
Digital Marketing
definition
08/08/22
30
Schema markup
Schema markup or metadata refers to HTML or JSON used to add context to your webpages for search engines. They help to identify the content contained within a webpage and are often used in feature snippets.
Digital Marketing
definition
08/08/22
31
JSON
JavaScript Object Notation (JSON) is a text format often used in data storage.
Digital Marketing
definition
08/08/22
32
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
33
Search operators
Search operators allow you to perform smart searches on Google by querying for exact phrases, removing negative keywords, searching specific domains, and more.
Digital Marketing
definition
08/08/22
34
Session
A session starts when a user visits a website and ends when the user leaves. A session remains alive, even between pages, as long as the user is still active on the website.
Digital Marketing
definition
08/08/22
35
Technical SEO
Technical SEO refers to the optimizations made to the website's server and code to make webpages more search engine-friendly.
Digital Marketing
definition
08/08/22
36
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
37
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
38
Title tag
The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.
Digital Marketing
definition
08/08/22
39
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
40
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
41
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
42
Click map
A click map refers to a geographic representation of where visitors click on your webpage.
Digital Marketing
definition
08/07/22
43
Competitive analysis
Competitive analysis refers to the process of researching and analyzing your companies competitors - strengths, weaknesses, demographics, strategies and more.
Digital Marketing
definition
08/07/22
44
Content marketing
Content marketing refers to the creation and distribution of material online. Content can include assets such as blog posts, social media posts, charts, ebooks and more.
Digital Marketing
definition
08/07/22
45
Crawler
A web crawler refers to a bot on the internet that scans websites. Search engines like Google have crawlers that are scanning the internet 24/7. Other sites that have an interest in internet data crawl the internet often as well.
Digital Marketing
definition
08/07/22
46
Customer pain point
A customer pain point refers to a specific problem or issue that potential customers of a business are experiencing.
Digital Marketing
definition
08/07/22
47
Digital marketing
Digital marketing refers to marketing techniques that are purely online as opposed to traditional marketing methods such as print, billboards and direct mail.
Digital Marketing
definition
08/07/22
48
Acquisition source
The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.
Digital Marketing
definition
08/07/22
49
Attribution model
Attribution model (or modeling) is a framework for analyzing which touch points, channels or assets receive credit for a conversion.
Digital Marketing
definition
08/07/22
50
Ad campaigns
Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.
Digital Marketing
definition
08/07/22
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